May 21, 2026
Customer Spotlight: BD Media
Anick Quee - De Buijzer
With RoutiGo, BD Media is building a delivery operation that offers address-level insights, real-time management, and control over execution.
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Technology already helps you make last-mile delivery predictable and tightly organized today. But according to Melle Sprenger (CTO and co-founder of RoutiGo), that's just the beginning. At the Logistics & Delivery Lunch Event on October 9, he will demonstrate that the real breakthrough happens when you equip drivers with the right tools to deliver the ultimate customer experience at the door.
Technology as the foundation, the driver as the key
“Tight time windows and real-time updates are important, but ultimately, the person at the door determines how the experience feels,” says Melle. “That’s why we need to use technology to guide drivers. Not just by saying: you're late, but by providing context: for example, this customer is expecting a birthday cake at 10 AM today. This way, the driver immediately understands the impact of their actions. That’s where we’re headed.”
This shift – from time windows to meaningful context – according to Melle, makes all the difference in how recipients experience a delivery.
From insight to doorstep experience
What makes RoutiGo unique is that our technology goes beyond mere insight. The Driver App already provides drivers with context and clear instructions, so they understand the impact of their choices and can better respond to the recipient's needs.
Without giving too much away: during his session, Melle will show how we are further refining this guidance – from general notifications to instructions that align with the experience your brand promises.
Outlook: Technology and People
Recipient expectations continue to rise. It's no longer just about the question when something is delivered, but also how. Melle sees this as an opportunity: “AI and smart algorithms will certainly play a role, but the biggest step forward is technology empowering the driver to make a difference. The person at the door is increasingly becoming the face of your brand. And companies that actively guide their drivers in this will soon set the standard.”
What will you take away from his session?
During his session on October 9, Melle will share how RoutiGo enables technology and people to collaborate in last-mile delivery. He will demonstrate how you can already maintain control today with predictable time windows and real-time insights, and what the next step looks like: drivers who, thanks to smart tools, know exactly what is expected of them. The result: a streamlined operation and a customer experience that's perfect right to the doorstep.
Be inspired at the Logistics & Delivery Lunch Event. Register here for free and discover how technology and people come together to create the ultimate customer experience.
