May 21, 2026
Customer Spotlight: BD Media
Anick Quee - De Buijzer
With RoutiGo, BD Media is building a delivery operation that offers address-level insights, real-time management, and control over execution.
Read more
AI is no longer a distant future – it's the technology already transforming the logistics sector. But how do you smartly deploy AI to not only make your logistics processes more efficient but also future-proof? This is exactly what you can expect at the RoutiGo Logistics & Delivery Lunch Event on April 10, 2025, in Maarssen, where Jasper Wognum, CEO of BrainCreators, will take you into the reality of AI in logistics.
Jasper Wognum: AI Beyond the Hype
As CEO and co-founder of BrainCreators, Jasper has years of experience applying artificial intelligence in various sectors, including logistics. In his session, "AI in Logistics – Beyond the Hype", he will take you into the real world of AI. He will show you why much of the hype around AI is unwarranted and how this technology can truly create value – if you know how to deploy it.
According to Jasper, many companies believe that AI will automatically lead them to success, but that is a misconception. "AI is not an end in itself, but a means to solve a specific problem," he says. He warns against the pitfalls of technology promoted as the solution to everything. In reality, AI is a powerful tool, but it requires strategic thinking and clear focus to truly extract value from it.
Breaking Down Misconceptions: AI is Not a Magic Answer
One of the biggest misunderstandings about AI is that it always revolves around collecting data. Many companies think that AI only works if you collect huge amounts of data, but that is not always the case. "The problem with many AI projects is that they focus too much on data and not on the real question: what problem do we want to solve?" Jasper explains. He warns that some technologies are often sold as the solution to everything, while in reality, they do not provide an answer to the specific challenges companies face.
Jasper advises companies to first thoroughly understand what problem they want to solve before looking for technology. AI can play a role in this, but it's important to know when to choose the right tool for the problem, instead of simply relying on technology.
The Key to Success: Start Small and Build From There
Many companies hesitate to take the step towards AI because they are waiting for the perfect moment. Jasper disagrees with that: "If you wait until everything is perfect, you'll never take action. Start with small projects, learn from them, and build from there." By simply starting with AI, companies can learn from the experience and thus effectively implement the technology.
Jasper emphasizes that it's often not the technology itself that makes the difference, but how you apply that technology. "Once you know what problem you want to tackle, you can find the right solutions, whether that's AI or something else. It's about finding the right solution for your specific situation."
Don't miss it!
Are you curious how AI can improve your logistics processes and transform the future of your delivery? Then don't miss Jasper Wognum's session at the Logistics & Delivery Lunch Event on April 10, 2025. This is your chance to break through the hype surrounding AI in logistics and discover how you can truly deploy the technology for growth and efficiency.
Then register here for free.
Please note! Participation is free, but space is limited, so register quickly.
