It takes 3 to tango

His neighbor across the street ran a women's fashion boutique. Her store attracted women eager to shop. Unfortunately, (too) often accompanied by a man who had absolutely no interest in being there. One day, the businesswoman had a brilliant idea. She sent those annoying men across the street for a glass of wine. This gave her time and space with her customer, which translated into more profit, and her neighbor across the street could load the men's car trunks full of wine boxes. After all, if the lady is spending money, surely the gentleman can also restock his wine cellar? This businesswoman understood the golden rule: business isn't done one-on-one. It takes 3 to tango!

Makes sense, right?

You work with your customer. A one-on-one interaction. Or is it? Almost every commercial success benefits a third party. The same goes for efficient delivery. Take the courier company, the e-commerce business, and… of course, the consumer! For that courier, RoutiGo clarifies planning by optimizing routes based on delivery postcodes. The courier, in turn, delivers packages for a client. And that client? They deliver to consumers. Not a simple two-way, but a 1-2-3-4 dynamic here. With RoutiGo, the courier provides their client with delivery information. Together, they coordinate the best delivery time. This is important because the recipient needs to be home when the delivery is made. That sounds very logical, doesn't it? So why are deliveries still made when it's convenient for the courier?

Communication is key

If you work with multiple parties, you need to communicate with multiple parties. It takes 3 to tango. Otherwise, neither the recipient nor you will benefit. Because if the consumer receives their delivery outside the 'delivery window', the courier has to make another trip. And in our line of business, margins are so low that this is simply not feasible. Ultimately, you will also lose your customer. The moment you offer flexibility in your delivery, you really have to deliver on that promise. Mutual communication, among all parties, is key here.

Where is your third partner?

If you communicate from A to Z, you offer added value. You strive for a better customer experience, for your client and their customer (the consumer). Only then is your collaboration optimal. I invite you to take a look at your business. Who do you collaborate with? Where is your third party? There's profit to be gained there!