Blog overview
/
Ahead of your time: investing in urban logistics

Ahead of your time: investing in urban logistics

19/2/2021
Patrick Okkersen
Reading time approx.
2
minus

As a carrier, you are expected to do your part to improve liveability in large cities. Curious how to do that and how to adapt your resources accordingly?

You park your car on the pavement. Hazard lights on, just quickly deliver your package. Further down, a delivery van is unloading a sofa. A moving ladder blocks the road. In your side mirror, you see a stream of cyclists approaching. Drive away quickly? Forget about it. A Monday morning in a city centre. The number of cars is countless, and fresh air seems a thing of the past. It's no coincidence that environment and liveability are on the agendas of urban planners. Consider, for example, the zero-emission plan of the municipality of Rotterdam, where by 2030 CO2 emissions must be 49% lower than in 2021. Or shared logistics projects, where trips are combined to reduce the number of vehicles in cities. So, a lot of effort is being put into solutions to keep cities liveable. In the near future, as a carrier, you are also expected to contribute to this. But how do you do that? What do you need to consider, and how do you adapt your resources accordingly? Efficient route planning for urban logistics is your first step.

New solutions for urban logistics

In urban logistics, there is talk about the environmentally friendly last mile. This last mile is the final stretch – in this case, in the city centre – that a package travels to reach the consumer. And that's precisely where the problem lies: cities are overcrowded, parcel services drive around with too many delivery vans, there's little space, little efficiency, and CO2 emissions exceed desired limits. Therefore, more and more research is being conducted into solutions for that urban last mile. Combining trips, deploying electric vehicles, and "smart" driving are intended solutions.

Driving optimal routes in the city

As a carrier, you want to contribute to these solutions within urban logistics. In fact, it's expected of you if you want to continue delivering in urban areas in the near future. That requires good planning. It won't surprise you that route planning plays a very important role in this. With route planners you can easily plan optimal routes and drive the short distances between different stops. This means you ensure lower CO2 emissions and fewer vehicles in the city.

The most efficient planning

But when it comes to urban logistics, not all route planners prove suitable for optimal route planning in cities. For example, for driving in the city, you need to be able to input different vehicle types into your planner. Think of a bicycle profile for bike routes in the city centre or routes with charging stations for your electric vehicles. Furthermore, for your time planning, it's important that your route planner takes into account different vehicle speeds or expected unloading times, so you can maintain a detailed ETA. It's also important to be able to communicate well with the recipient; in the city, it can easily happen that you are delayed due to traffic.

Don't be discouraged

Even if you use the most advanced route planner for urban logistics, there are still some bumps on the urban roads. For example, regulations within cities are often unclear. Consider, for instance, the different time windows that cities use for deliveries. The infrastructure within cities is also not yet optimally designed for new urban distribution solutions. For example, cities are not set up for easy delivery to shops, there are too few loading and unloading zones, and there are still few opportunities to efficiently and quickly charge electric vehicles. End recipients also don't make it easy for you. Shops open on Monday mornings – an important delivery time – only at 11:00 AM, while the delivery time window for the street expires at 12:00 PM.

Favorable trends and developments

Despite the aforementioned causes of inefficiency in urban logistics, it's wise to keep investing. In thought, in possibilities, and of course, in resources like good route planners. In other words, don't be discouraged. Trends and developments within urban logistics show a favourable picture for the future. For example, in the future, routes can be optimally planned using real-time traffic data, also indicating which loading and unloading zones are available. Furthermore, the focus remains on zero-emission plans, making "clean transport" increasingly popular. Electric trucks, delivery vans, and cargo bikes will therefore appear more frequently in the urban landscape. This will lead to more charging stations, or, for example, bicycle paths will be widened to promote the use of electric cargo bikes for deliveries.

Questions about urban logistics?

Our advice? Invest in the future and stay ahead of your time. If you want to continue delivering in urban areas, seek advice on urban logistics. Can we help you, or do you have questions about this article? Then contact RoutiGo , we'd be happy to help you get started!This article was based on the research by Daniël Goud, “The best use of RoutiGo in urban logistics and sharing logistics concepts”, 2021.  

Sparring about your ideal reception experience?

Thank you, your request has been received.
Oops! Something went wrong while submitting the form.

More blogposts

Een gemiste bezorging is een gemiste afspraak
June 18, 2026

A missed delivery isn't just a planning error; it's a missed appointment.

Anick Quee - De Buijzer
A missed delivery isn't a planning error, it's a missed appointment. Give recipients real-time control to reschedule, redirect, or transfer, and prevent failed attempts before they happen.
Read more
arrow
Strategisch Partnership BD Group - RoutiGo
May 21, 2026

Customer Spotlight: BD Media

Anick Quee - De Buijzer
With RoutiGo, BD Media is building a delivery operation that offers address-level insights, real-time management, and control over execution.
Read more
arrow
March 10, 2026

Why urban distribution often fails in the last mile

Patrick Okkersen
The biggest challenge in urban distribution is often in the last few meters. Ahead of his session at the Logistics & Delivery Lunch Event, Melle Sprenger explains why deliveries get stuck there and how technology can help drivers.
Read more
arrow
March 2, 2026

Urban logistics is changing. How Bolscher future-proofed his distribution

Anick Quee - De Buijzer
Urban logistics is changing rapidly. Leading up to the Logistics & Delivery Lunch Event, speaker Roy Bolscher offers a brief preview in this blog of his keynote on how he future-proofed his distribution.
Read more
arrow
Bram Kin | Logistics & Delivery Lunch Event
February 17, 2026

Cities are getting crowded. How do we keep urban logistics moving?

Patrick Okkersen
Cities are becoming more crowded and logistical pressure is increasing. Leading up to the Logistics & Delivery Lunch Event, Bram Kin, associate lecturer at HAN University, shares his insights on what this means for organizations in the city.
Read more
arrow
RoutiGo - Slimmer, groener en menselijker in digitale groei
December 11, 2025

Why Digital Transformation Only Works If You Keep It Human

Anick Quee - De Buijzer
Digital transformation often revolves around technology, but Patrick Okkersen shows progress happens when AI, leadership, and humanity converge. What does this mean for building software that truly transforms organizations?
Read more
arrow
November 13, 2025

Control, growth, and progress: the RoutiGo approach behind Crisp’s success

Patrick Okkersen
For years, Crisp worked with RoutiGo on a delivery operation that adapted to growth, peak periods, and new markets. What started as route planning evolved into a strategic partnership that provided control, flexibility, and scalability.
Read more
arrow
Logistics & Delivery Lunch Event | Erik Jan Elsenaar over klantbeleving
September 25, 2025

Erik Jan Elsenaar on customer experience: "The last mile is the moment of truth."

Anick Quee - De Buijzer
The last mile is the moment of truth: a single delivery can make or break the entire customer journey.
Read more
arrow
September 11, 2025

RoutiGo on the ultimate customer experience: “The next step is the driver who, with the right tools, completes the experience”

Patrick Okkersen
The next step in last-mile delivery? It's not just about tight time windows, but about empowering drivers with the right tools to complete the experience.
Read more
arrow
Logistics & Delivery Lunch Event | Plus Retail
August 22, 2025

PLUS Retail on the ultimate customer experience: “Every interaction is an opportunity to make all the difference”

Anick Quee - De Buijzer
At PLUS Retail, every interaction counts. During the Logistics & Delivery Lunch Event, Maurice Buring and Arvid Nieuwsma will explain how they combine customer-centricity and technology to achieve the ultimate customer experience.
Read more
arrow
July 21, 2025

Smarter delivery starts with control over your operation

Patrick Okkersen
The delivery world is changing rapidly. Customers expect clarity and speed while you maintain operational control. Read how RoutiGo helps delivery companies with smart, scalable software—from efficient routes to real-time tracking solutions.
Read more
arrow
July 21, 2025

Customer Story: Adzaagt

Patrick Okkersen
AdZaagt optimizes delivery with RoutiGo: smart route planning, automatic track & trace, and real-time insights for more efficient deliveries.
Read more
arrow
May 1, 2025

Key takeaways from the Logistics & Delivery Event

Anick Quee - De Buijzer
AI is no longer a futuristic concept: during the event, we discovered how you can already smartly implement it in logistics and delivery today.
Read more
arrow
March 5, 2025

AI in delivery logistics: hype or opportunity?

Anick Quee - De Buijzer
AI in delivery logistics: hype or opportunity? Melle Sprenger, CTO of RoutiGo, shares his vision on how AI truly adds value to route planning and customer communication. Read more and discover the future of AI in logistics!
Read more
arrow
February 24, 2025

Discover how AI is changing the future of logistics and delivery

Patrick Okkersen
AI in logistics: hype or opportunity? On April 10, 2025, Jasper Wognum reveals how to smartly deploy AI for efficient delivery. Read our interview on how he breaks down misconceptions and strategically uses AI for real impact in logistics.
Read more
arrow
February 24, 2025

Customer Story: DPD

Patrick Okkersen
DPD NL improves their first-mile pickups with RoutiGo: real-time updates, more efficient planning, and satisfied customers.
Read more
arrow
January 30, 2025

What are zero-emission zones and what do they mean for the logistics sector?

Anick Quee - De Buijzer
Zero-emission zones have been a reality in 14 Dutch municipalities since January 1st – what does this mean for your logistics? Discover the impact on your fleet, infrastructure, and costs, and how to respond smartly.
Read more
arrow
December 19, 2024

The future of logistics: How RoutiGo helps you stay ahead

Patrick Okkersen
Zero-emission zones, digitalization, and sustainability are transforming the logistics sector. With RoutiGo, you optimize routes, leverage AI, and make sustainability visible. Discover how we're preparing your logistics for 2025 and beyond!
Read more
arrow
November 21, 2024

Electrification, Eureka, Hospitality!

Patrick Okkersen
The hospitality sector is at a logistics turning point: electrification, digitalization, and urban challenges are forcing suppliers to become future-proof. Are you ready for the next step?
Read more
arrow
July 10, 2023

RoutiGo Nominated for Computable Awards 2023

Patrick Okkersen
In the Customer Experience category, RoutiGo is one of the ten nominees for a Computable Award.
Read more
arrow