May 21, 2026
Klant aan het woord: BD Media
Anick Quee - De Buijzer
BD Media bouwt met RoutiGo een bezorgoperatie met inzicht op adresniveau, realtime sturing en grip op de uitvoering.
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Will Coolblue vans soon be driving bumper-to-bumper with Bol.com vans through our streets? Or will someone intervene, and will we opt for a better environment and calmer traffic? Does choosing between these two options even offer a solution, or should we aim for a middle ground; a new method? What's the way forward?
Ultimate customer experience
More and more companies are opting for self-delivery of their packages, aiming for the ultimate customer experience right to the doorstep, as Coolblue does. Owner Pieter Zwart states: "Delivering a washing machine, for example, is an intimate process. You literally step over the threshold, perhaps even into the attic. Suddenly, two guys are in your house. We want that to be a pleasant experience." Of course, there's something to be said for that, but is this truly the future? Isn't this trend incredibly contradictory to greening urban logistics?
Greener cities
Especially in cities, it's simply indefensible that everyone drives around in convoys. In Amsterdam, 20,000 homes are currently being built in the city. It's getting busier and busier. Urban logistics is high on the agenda, and various parties are frantically searching for a green solution. How contradictory is the self-delivery trend then? This paradox will cause significant problems in city centers if no one intervenes.
The solution: multimodal delivery
The solution? Multimodal delivery. We believe in combining transport and scheduled delivery, for example, through CityHubs. The HvA (Amsterdam University of Applied Sciences) is leading the way in this. This university no longer allows every supplier to deliver directly to its doorstep. At the city's edge, supplies are consolidated and transported to their final destination. That's the future! I believe in a kind of consolidated public transport model. You don't see dozens of different public transport operators driving around in major cities, do you? It's clear that we need to get started on this. However, it will take a long time before all delivery services participate. Legislation could help accelerate such a plan in this case. Whether that's *the* solution, I don't know yet, but I'd be happy to discuss it. Care to join the discussion?
