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Do you optimize your operation or do you just keep everything as it is?

Do you optimize your operation or do you just keep everything as it is?

16/1/2019
Patrick Okkersen
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You have reached the final step of the continuous plan-do-check-act process.

In the first phase, you devised what you were going to do. After that, you started driving and delivered packages. In the check phase you checked, based on the collected data, whether things went as planned so you can plan even better for next time. Now you will act based on that collected information.

Do you accept the consequences or not?

In the check phase, based on the collected information, you've probably discovered there's a problem, or at least that improvements are possible. Adjusting your operation isn't always what you want to do. Now you can do two things. You can ignore the problem and use the software in such a way that you work around it. In that case, you let the current operation dictate. This might seem like the easiest path, but it also limits the benefits you can gain from the software. Or you accept the consequences and tackle it with full conviction.

If you keep doing what you've always done…

Imagine: you have ten drivers, and each drives their own route. It's been going well for years! Yet, there's a strong possibility that if you input that information into RoutiGo, new, different routes will emerge. The consequence could be that Henk rings the wrong doorbell and Fatima puts the crate of fruit in the wrong place. Annoying. Now you can choose to let each driver still drive their original route. After possibly some optimization of the route order, you would then manually intervene, and Henk would ring the right doorbell again, and Fatima would put the crate in the right place again. That way, you just keep doing what you've always done.

Or do you make a leap towards professionalization?

You can also do what Fruitzaken. They started working with the insights and decided to make a professionalization leap in their operation. The first day their drivers went on the road with RoutiGo, the imaginary Henk and Fatima also weren't quite sure where to ring the doorbell or where to place that specific crate. But you can put that information in the app: where to ring, who to ask for, where in that particular building the crate should be placed? This way, your drivers can always do their job correctly, regardless of who drives which route. Still, after optimization, their five drivers were working too long days. They weren't back by four o'clock but were still stuck frustrated in traffic at six o'clock. The planner then had RoutiGo calculate what would happen if they added an extra car. It turned out that if an extra car with a driver were added, the drivers would be back by three o'clock. That saves Fruitzaken a lot of expensive overtime, and their drivers don't have to stand frustrated in traffic. That extra car paid for itself.

Allow yourself to reap the benefits

So you must allow yourself to reap the benefits. If you don't dare to accept the consequences of your insights, you'll pay for a software tool, for too many cars and overtime, and you'll have trouble with your drivers. Are you progressive and dare to take on the challenge? Or are you conservative, saying: 'that's all well and good, but I don't believe in it and I'll stick to the old ways'? Of course, it's often uncertain what will happen, but if you work with your insights with full conviction, you'll make an impact, improve your operation, and stimulate the growth of your company. Our experience is that rapidly growing companies are precisely those that truly use insights to adapt the core of their operation. Today they see it needs to be different, tomorrow they do it differently, the day after tomorrow they reap the benefits, and in three weeks they add another car. That's what we call acting!

Want to know more?

The cycle is complete, and you want to get started. In two weeks, we'll summarize the process again. Do you understand it by now and have no desire to wait for us? Then feel free to contact us via the contact form or call us at 030 – 7600 018.

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