Do you (still) suffer from the law of inhibiting advantage?

It's strange that most logistics parties have organized their organization and operations without taking into account the changing world around us. Are we suffering en masse from the law of inhibiting advantage?

The law of inhibitory advantage

‍Leading the way seems like something to aspire to. Who wouldn't want to become the best at something and then sit comfortably at the top of the list? However, once you get the first spot, you are faced with a problem: what to do next? The law of the inhibitory advantage states that an advantage often means that there is little motivation to seek further improvement or progress, so that sooner or later people will be overtaken. We also seem to be affected by that in logistics. We are standing still en masse. With the exception of a few newbies, get a Coolblue, who do not overtake us, but run. How do we keep up with them?

‍Minute by minute changes

‍In the world around us, but also in logistical practice every day, we are facing numerous changes. The situation on the road changes minute by minute. When you plan, you know one thing for sure. Between the time of planning and going out, the situation on the road is also different. And what about a customer who isn't home or an extra stop that needs to be added? How do we deal with that smartly?

Don't be left behind

‍To keep up with these changes along the way, the logistics organization must change from within. That starts at the core. Don't stick to principles that were invented ten years ago, but move with the times. Printed lists with stops on them simply don't beat smart apps anymore. That is a fact. It's up to you whether or not to go along with that. Avoid being overtaken and maintain that advantage. A planner repeats certain human behavior. Let intelligent software help him. Don't make it a competition between planners and computers, but go for the best of both worlds. That's where you take your advantage.